Fit Score

The Fit Score (FS), along with the Engagement Score (ES), is a key metric used to evaluate a customer. In our Customer Score Matrix, FS forms the horizontal axis.

FS is a numerical value that reflects how well a customer matches your criteria for an ideal customer. It ranges from -100 to 100, where 100 signifies a perfect match, and -100 indicates a poor match.

FS is made up of several characteristics, called properties. Each property has a weight, shown as a percentage, indicating how much it affects the overall FS.

In the example above, FS is calculated from two properties: "Country Code", which affects the score by 50 %, and "Website Traffic", which also affects FS by 50 %.